$ 111.01
| Required Apps |
•
Email Marketing (mass_mailing)
• Contacts (contacts) • Discuss (mail) • Invoicing (account) • CRM (crm) • Sales (sale_management) • Calendar (calendar) • Inventory (stock) |
| Technical Name |
setu_rfm_analysis
|
| License | OPL-1 |
| Also available in version | 15.0 14.0 |
Introduction
The Setu RFM Analysis module integrates seamlessly with Odoo to provide a robust framework for customer segmentation. By analyzing customer behavior through Recency, Frequency, and Monetary metrics, businesses can identify high-value customers and tailor their marketing efforts accordingly.
Key Features
Customer Segmentation: Categorize customers into meaningful segments based on their purchasing behavior.
Automated RFM Scoring: Automatically calculate RFM scores to assess customer value.
Targeted Campaigns: Design and execute personalized email marketing campaigns aimed at specific customer segments.
Sales Tracking: Monitor sales performance and customer engagement across different segments.
Customizable Parameters: Adjust RFM scoring criteria to align with business objectives and strategies.
Benefits
Enhanced Customer Insights: Gain a deeper understanding of customer behavior to inform marketing decisions.
Improved Marketing ROI: Increase the effectiveness of marketing campaigns by targeting the right customer segments.
Increased Customer Retention: Foster loyalty by delivering personalized experiences to high-value customers.
Optimized Sales Strategies: Align sales efforts with customer segments that offer the highest potential for revenue growth.
Compatibility & Technical Details
Required Modules: Email Marketing (mass_mailing), Contacts (contacts), Discuss (mail), Invoicing (account), CRM (crm), Sales (sale_management), Calendar (calendar), Inventory (stock).
License: Odoo Proprietary License v1.0.
Installation: Simple installation process with no complex configurations required.
Deployment: Compatible with both cloud and on-premise Odoo deployments.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.