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Odoo Meta WhatsApp Marketing

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Community Apps Dependencies tus_meta_whatsapp_base
Technical Name tus_meta_wa_marketing
License OPL-1
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Technical Name tus_meta_wa_marketing
License OPL-1

Introduction

Meta WhatsApp Marketing in Odoo enables businesses to run effective broadcast campaigns directly from their ERP system. Leveraging WhatsApp's API, this module lets users craft marketing templates, segment recipients, schedule broadcasts, and track delivery and read statuses—all without leaving Odoo. Ideal for sales, promotions, and announcements, it simplifies multichannel engagement within your CRM workflow.

  • WhatsApp marketing via Meta API allows sending interactive, template-based messages to large contact lists

  • Pre-approved WhatsApp templates ensure regulatory compliance for marketing messages

Key Features

  • Create and manage WhatsApp marketing templates for promotional use

  • Build and segment recipient lists for targeted broadcast messages

  • Send bulk WhatsApp campaigns from Odoo using the connected Meta API

  • Monitor message delivery statuses such as Sent, Delivered, and Read

  • Schedule campaigns to optimize timing and reach

Benefits

  • Streamlines mass communication by centralizing marketing within Odoo

  • Enhances customer engagement with personalized, timely WhatsApp messages

  • Reduces manual work by automating campaign dispatch and reporting

  • Offers full visibility into message status for performance tracking

Compatibility & Technical Details

  • Required Components:

    • Meta WhatsApp Business API integration (setup via Meta Developer Console)

  • Module Dependencies:

    • Likely depends on foundational WhatsApp modules like tus_meta_whatsapp_base (inspired by similar module naming)

  • Technical Name: Presumably tus_meta_wa_marketing, following the naming patterns of related modules

  • License: Likely OPL-1 (consistent with module ecosystem)

Installation Steps (outline):

  1. Ensure the WhatsApp API base module is installed and Meta WhatsApp is configured in Odoo via the Developer Console.

  2. Place tus_meta_wa_marketing in your Add-Ons directory, then activate Developer Mode, update apps, and install.

  3. Configure marketing templates and recipient lists.

  4. Schedule broadcasts and monitor message status reports.

Odoo Proprietary License v1.0
This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
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compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
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