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Odoo Facebook Pixel Integration

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Required Apps • Website (website)
• Discuss (mail)
Community Apps Dependencies website_cookies_consent
Technical Name website_facebook_pixel
License OPL-1
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Technical Name website_facebook_pixel
License OPL-1

Introduction

The Odoo Website Facebook Pixel module offers a quick and convenient way to integrate Facebook Pixel into any Odoo-powered website. With minimal configuration, this module enables tracking of user actions—such as page views and engagement—without requiring developers to manually insert JavaScript code. It simplifies the setup of Facebook-based analytics and helps marketers monitor site performance effectively.

Key Features

  • Automatically injects Facebook Pixel script into all website pages without manual coding

  • Enables tracking of default page-view events to initiate user analytics setup

  • Simplifies marketing configuration with minimal steps required

Benefits

  • Saves time by automating Pixel embedding across Odoo site pages

  • Removes dependency on developers to implement tracking scripts

  • Ensures consistent data collection from page views for campaigns

  • Enhances marketing insights with centralized tracking setup

Compatibility & Technical Details

Technical Name: website_facebook_pixel

License: OPL-1

Required Modules:

  • Website (core)

Installation Steps:

  1. Add the module to the Odoo Add-Ons directory.

  2. Activate Developer Mode and refresh the Apps list.

  3. Install the module from the Apps interface.

  4. Specify the Facebook Pixel ID in the website settings; tracking is then activated on all site pages.

Odoo Proprietary License v1.0
This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
modules under the license of your choice, provided that this license is
compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.
IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM,
DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE,
ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
DEALINGS IN THE SOFTWARE.