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Marketplace Facebook Catalog Integration

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Required Apps • Inventory (stock)
• eCommerce (website_sale)
• Discuss (mail)
• Website (website)
• Invoicing (account)
• Sales (sale_management)
Community Apps Dependencies facebook_ads_feeds
odoo_marketplace
wk_wizard_messages
Technical Name marketplace_facebook_ads_feeds
License OPL-1
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Technical Name marketplace_facebook_ads_feeds
License OPL-1

Introduction

The Marketplace Facebook Ads Feeds module for Odoo enables marketplace administrators and sellers to seamlessly integrate their product catalogs with Facebook's advertising platform. By automating the creation and synchronization of product data feeds, this module facilitates the promotion of products on Facebook and Instagram, enhancing visibility and driving sales.

Key Features

For Marketplace Administrators

  • Centralized Feed Management:

    • Admins can oversee and manage product data feeds for all sellers within the marketplace.

    • Configure global settings for feed generation and synchronization.

  • Access Control:

    • Define permissions to allow or restrict sellers' access to feed creation and management.

    • Ensure data security by controlling who can generate and upload feeds.

  • Multi-Website Support:

    • Manage product feeds for multiple websites within a single Odoo instance.

    • Tailor feeds to specific websites, ensuring relevant product information is shared.

For Sellers

  • Automated Feed Generation:

    • Automatically generate product data feeds in XML format compatible with Facebook's requirements.

    • Reduce manual effort and minimize errors in feed creation.

  • Customizable Feed Settings:

    • Select specific products or categories to include in the feed.

    • Configure feed parameters such as language, currency, and pricing.

  • Scheduled Synchronization:

    • Set up cron jobs to automatically update product feeds at specified intervals.

    • Ensure that Facebook's catalog is always up-to-date with the latest product information.

For Facebook Integration

  • Seamless Catalog Upload:

    • Upload product data feeds directly to Facebook's Catalog Manager.

    • Facilitate the creation of dynamic ads based on the uploaded product information.

  • Enhanced Product Visibility:

    • Promote products across Facebook and Instagram platforms.

    • Reach a broader audience through targeted advertising campaigns.

Benefits

  • Increased Sales and Traffic:

    • Leverage Facebook's vast user base to drive traffic to your marketplace.

    • Enhance product visibility through dynamic and targeted ads.

  • Time and Effort Savings:

    • Automate the process of feed generation and synchronization.

    • Reduce the time spent on manual data entry and updates.

  • Improved Data Accuracy:

    • Ensure consistent and accurate product information across platforms.

    • Minimize discrepancies between your Odoo marketplace and Facebook's catalog.

  • Enhanced Marketing Capabilities:

    • Utilize Facebook's advertising tools to create effective marketing campaigns.

    • Analyze ad performance and optimize strategies for better results.

Compatibility & Technical Details

  • Required Modules:

    • Inventory (stock)

    • eCommerce (website_sale)

    • Discuss (mail)

    • Website (website)

    • Invoicing (account)

    • Sales (sale_management)

  • Technical Name:

    • marketplace_facebook_ads_feeds

  • License:

    • Odoo Proprietary License v1.0

  • Installation Steps:

    1. Install the module via the Odoo Apps interface.

    2. Configure feed settings in the module's configuration menu.

    3. Define product selection criteria and feed parameters.

    4. Set up cron jobs for automatic feed synchronization.

    5. Upload the generated feeds to Facebook's Catalog Manager.

Odoo Proprietary License v1.0
This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
modules under the license of your choice, provided that this license is
compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.
IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM,
DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE,
ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
DEALINGS IN THE SOFTWARE.