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Global Site Tag (gtag.js) is now the Google Tag

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Required Apps Website (website)
Discuss (mail)
Technical Name website_google_analytics_4
License OPL-1
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Technical Name website_google_analytics_4
License OPL-1

Introduction

This module brings modern Google Analytics 4 tracking into Odoo by leveraging the Global Site Tag (gtag.js), enabling accurate and up-to-date website analytics. Seamlessly integrated into your Odoo website, it enhances your tracking capabilities without any external complexity. With this GA4 integration, gaining insights into visitor behavior becomes streamlined, efficient, and reliable—optimizing your web performance analytics.

Key Features

  • Integrates Google Analytics 4 tracking (gtag.js) directly into the Odoo website

  • Adds GA4 support using the modern Global Site Tag approach

  • Enables robust website analytics within Odoo’s environment

  • Lightweight implementation for smooth performance

  • Designed to work with Odoo’s website and discuss modules for seamless operation

Benefits

  • Delivers precise real-time tracking using Google Analytics 4

  • Enhances data-driven decision-making with modern analytics capability

  • Reduces setup complexity by embedding GA4 tracking natively

  • Supports performance and user behavior insights directly in Odoo

  • Provides a future-proof analytics solution with GA4 support

Compatibility & Technical Details

Technical Name: website_google_analytics_4

License: OPL-1 (Odoo Proprietary License v1.0)

Required Modules: Website (website), Discuss (mail)

Installation Steps:

  1. Purchase and download the module.

  2. Install it through the Odoo Apps interface and update the app list.

  3. Ensure both website and discuss modules are installed and enabled.

  4. Activate the Google Analytics 4 integration to embed the GA4 global site tag for website tracking.

Odoo Proprietary License v1.0
This software and associated files (the "Software") may only be used (executed,
modified, executed after modifications) if you have purchased a valid license
from the authors, typically via Odoo Apps, or if you have received a written
agreement from the authors of the Software (see the COPYRIGHT file).

You may develop Odoo modules that use the Software as a library (typically
by depending on it, importing it and using its resources), but without copying
any source code or material from the Software. You may distribute those
modules under the license of your choice, provided that this license is
compatible with the terms of the Odoo Proprietary License (For example:
LGPL, MIT, or proprietary licenses similar to this one).

It is forbidden to publish, distribute, sublicense, or sell copies of the Software
or modified copies of the Software.

The above copyright notice and this permission notice must be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT.
IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM,
DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE,
ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
DEALINGS IN THE SOFTWARE.