$ 61.63
| Required Apps |
•
Website (website)
• Discuss (mail) • eCommerce (website_sale) • Invoicing (account) |
| Community Apps Dependencies |
website_cookies_consent_google
website_sale_tracking_base website_google_analytics_4 website_cookies_consent website_google_tag |
| Technical Name |
website_sale_google_analytics_4
|
| License | OPL-1 |
| Technical Name |
website_sale_google_analytics_4
|
| License | OPL-1 |
Introduction
The Odoo Website Sale Google Analytics 4 module brings advanced analytics capabilities to Odoo’s eCommerce platform by integrating Google Analytics 4. This module enables detailed tracking of customer interactions on your online store—capturing events such as product views, cart additions, checkout steps, and purchases. By implementing structured eCommerce event tracking, it empowers businesses to access high-quality data for optimizing marketing strategies, improving customer journeys, and enhancing sales performance.
Key Features
Track all essential eCommerce events including product view, add-to-cart, begin checkout, add shipping/payment info, and purchase
Automatically record and send accurate event parameters reflecting real-time product prices and cart state
Seamless activation of GA4 tracking within Odoo's website settings without manual script editing
Support for multi-website setups—enable tracking across all store domains
Built-in debug mode to test and validate data flow during setup
Benefits
Gain insights into shopper behavior through precise eCommerce event tracking
Improve marketing ROI by understanding conversion drivers and drop-off points
Save time with automated integration—no manual script coding required
Enhance cross-site visibility by deploying across multiple store instances
Build trust in data with reliable tracking of dynamic pricing and cart actions
Compatibility & Technical Details
Technical Name: website_sale_google_analytics_4
License: AGPL-3 or OPL-1 (depending on the distribution)
Required Modules:
eCommerce (Website Sale)
Website core
Analytics tracking support in Odoo
Installation Steps:
Place the module into your Odoo Add-Ons directory.
Enable Developer Mode and update the app list.
Install the module via the Apps interface.
Enable Google Analytics 4 integration in Website settings and enter your GA4 Measurement ID.
Activate debug mode if needed to verify event tracking.
Track and analyze user behavior from real-time product interactions to completed purchases.
Odoo Proprietary License v1.0 This software and associated files (the "Software") may only be used (executed, modified, executed after modifications) if you have purchased a valid license from the authors, typically via Odoo Apps, or if you have received a written agreement from the authors of the Software (see the COPYRIGHT file). You may develop Odoo modules that use the Software as a library (typically by depending on it, importing it and using its resources), but without copying any source code or material from the Software. You may distribute those modules under the license of your choice, provided that this license is compatible with the terms of the Odoo Proprietary License (For example: LGPL, MIT, or proprietary licenses similar to this one). It is forbidden to publish, distribute, sublicense, or sell copies of the Software or modified copies of the Software. The above copyright notice and this permission notice must be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.